Creative website design is becoming increasingly important today, as online business becomes more and more competitive with each passing day. Today, a huge percent of those shopping online for goods or services – 70% – agree that they would not purchase items from a company whose website is poorly designed. Your website is the first impression a potential client has of your business and your brand, so it must be easy to navigate and impress the visitor at first glance.
The design of your website is essential in the perception a consumer gets of your brand. When planning your marketing budget, website design should be at the top of your list. Not only does the design of your website impact a potential client in an instant, it also plays a role in converting targeted traffic in to sales.
You know your website should look attractive and accurately represent your brand, but it must also be relevant and engaging. Today’s marketplace is one that is volatile and competitive; a huge challenge for most small and large companies today is building relationships with consumers for the long-term.
Whether you have an existing website or are in the process of building one for your company, the structure plays a huge role in its success. When content is tightly targeted and your website offers easy navigation, web users stay longer and are far more likely to buy, meaning a boost to your sales.
Raising brand awareness can be accomplished by communicating your message through linking of content to social media sites like Facebook and Twitter. A creative and appealing website can make a huge difference to the success of any business, helping you to stand apart from the crowd in a way that attracts notice and makes your brand memorable in the minds of your visitor.
Does your company website languish in complete anonymity, or does it meet the needs of potential customers? A website that strikes a perfect balance between the layout and the design will often flourish, reaching ultimate success. When you keep the needs of prospective clients in mind and offer a solution that meets their requirements, it makes a huge difference. Colors, good presentation of content and simple navigation can make the difference in a website that meets with success beyond your expectations and one that flounders amidst the masses.
When it comes to your marketing budget, keep in mind that creative web design should be placed top priority. It really is that important!