Not getting the traffic you once had and feeling like your site needs a tune up? Before you decide to revamp your site, develop a strategy or plan of sorts. Map out what you want to do and make sure that it will accomplish your goals.
Rebrand or Not to Rebrand?
Your first consideration should be whether you should rebrand. Is your logo working for you? Do you have a logo? Maybe you’re happy with your logo but need to change the color scheme on your site to make your logo pop a little better.
In creating a valuable logo stick to what your product is and the market that you are trying to attract. “A logo design image should be carefully chosen”, since “a strong image can take a long time to build but an even longer time to shed”, as quoted from a study by the University of Texas at Arlington.
Logos are very important to your businesses brand identity. Is a pin-up girl an appropriate logo for a cheesecake company? Maybe, maybe not – It depends on your business personality. A cheesecake business could be very elegant or it could be a very fun party like personality.
Who Are Your Users?
Defining who your users are and what they are looking for when they visit your site is very important. Is your current site structure user friendly? There is nothing more frustrating than having to search around to find what you’re looking for.
During your planning phase, structure your pages with easy navigation to everything a visitor will need. Multiple navigation menus will help with this as well. Use traditional menus to the left, right or centered in a menu bar in addition to a quick menu at the bottom of every page.
Get feedback on your current structure. Having a fresh set of eyes will help point out things that you may not have seen. After all, how many hundreds of hours have you spent staring at your site, right? Large corporations hold product focus groups all the time.
When you built your website long ago, you probably thought nothing of search engine optimization. You might not have even heard of it. Now it’s the best way to get your site to the top of the search results. This is crucial as you probably know now.
Hiring an SEO is very important in the planning stages of your website redesign. They will help you to build the site to be search engine friendly. However, no one can guarantee the number one ranking on Google. Beware of anyone promising otherwise!
When choosing an SEO, ask for references. Also ask about how they measure success and how long will it take to see results. Their experience in your particular industry, country and city are very important as well. Ask them to share the changes to your site too.
How Do I Get Return Visitors?
So you have a shiny new logo and brand new color scheme. You also have traffic because your totally awesome SEO brought them in flocks. Now you need to figure out how to get these guys to keep coming back. Give them what they want.
Offer online purchasing of your products. Add a shopping cart application function. Your clients can easily use their credit cards to purchase products. You can also start a subscription service where their credit cards are billed monthly to access certain areas of your site.
Start a newsletter and have your visitors sign-up. Send out a weekly or monthly newsletter to keep your business in front of your visitors. Be sure to give them a reason in the newsletter to go back to your website for more.
Plan well, ask for feedback and evaluate your logo. When planning a redesign of your website include SEO. Visitors need to be able to find you fast. Make sure that the navigation is easy and your content will keep them coming back for more.